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    Core Value

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01 Rational Business Strategy

KISWIRE has pursued rational management and worked hard to stabilize internal productivity. Based on that stability, KISWIRE plans to expand to new horizons. Through continuing management innovations, cost reduction and improved productivity, KISWIRE has built a sound financial structure. This, together with sound management and stable investments, has led to consistent growth.

02 Competitive Products

Since its establishment, KISWIRE has aimed to be the very best in its "Selection and Target Areas" pertaining to the special steel wire industry. KISWIRE maintains cutting-edge competitiveness in all areas, including strict quality control, excellent products developed through consistent innovation product diversity, price competitiveness, streamlined delivery and customer service.

03 Globalization and Localization Strategy

KISWIRE is a truly global company with over 70% of sales generated in overseas markets. Currently, there are production facilities in Malaysia, the U.S. and China. In addition to these facilities, there are branches and sales offices in strategic areas such as Japan, Singapore, the U.S., the Netherlands and china all working together to form a global network. In the future,the company is planning to expand the world market more aggressively by establishing more production plants in strategic locations around the world.

04 Research and Development

KISWIRE has achieved numerous breakthroughs at its R&D center. These include cost reduction,high value-added product development, localization of materials, and advanced techniques, improvement of productivity through the development of special material and product improvement, advancement of production technology and consistent research development.

05 Cooperative Labor Relation

KISWIRE works under the basic principle that the only way to co-prosper in this highly competitive market is to form a coalition between labor union and management. KISWIRE established a relationship based on trust in order to maintain exemplary labor-management relations. In February 1995, the entire staff from both Sooyoung Factory and Yangsan Factory joined together to declare a joint resolution between labor and management, promising "No Strikes Ever", resulting in true unity. The management and the staff make its every efforts to make KISWIRE a Leading Global Company.